Task
Create a targeted 'Save the Arctic' campaign at London's Waterloo station with a call to action to sign Greenpeace's petition to stop oil companies surveying for new oil fields within the Arctic Circle. Creative needed to work with the images of the stars shot by celebrity photographer Andy Gotts and wearing T-shirts designed by Dame Vivienne Westwood.
Solution
To connect the Dame Vivianne Westwood's T-shirts worn by the stars with the campaign messaging I decided to create a set of the endangered Arctic animals formed out of the T-shirts. Each T-shirt animal was then supported by punchy copy and a call to action. These were interspersed between the celebrity images created by Gotts. The campaign was strategically place on the Waterloo underground close to the Shell Centre, the oil producer involved in oil exploration of The Arctic.
Shell have since pulled out of their Arctic operations.
Credit: Bonfire
